Business Modelling for Sustainability

Lia Colabello, managing principal of Plastic Pollution Solutions, raised the point that there’s a difference between a sustainable business model and a business model that prioritizes sustainability.

“A sustainable business model is what every business leader hopes to achieve: that the business will turn a profit quickly and stay afloat for the long term,” she said. “A business model that prioritizes sustainability is one that, at a minimum, considers all stakeholders, assesses and addresses environmental impacts, and is transparent and thorough in its reporting.”

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